NZ Snack Foods

A bowl full of chips and crackers.

Company Profile:

  • Turnover: NZD $250m
  • Categories: Snackfoods
  • Region: APAC/New Zealand
  • Market Position: Brands are in the Top 2 in their respective categories
  • RWA Solution: 3-year Pack Price Architecture (PPA) Strategy & Financial Projections

Business Situation:

  • Client was looking to deliver their core financial objectives, set a new category agenda and grow market share with their core customers
  • Build upon existing revenue management initiatives to establish a clear multi year plan and enable price realisation
  • Identify the optimal way to grow profits ahead of anticipated continued COGs pressures
  • Protecting the core, expand premium and winning with priority customers through credible JBP enhancements
  • Achieve organisation’s 3-year revenue and EBIT targets

What We Delivered:

  • Delivered a Pack, Price Architecture (PPA) strategy and set of 3-year financial forecasts focused on 2 largest customers
  • Identification of long term road map for incremental top and bottom line growth for client, retailer and category which allowed for projected COGs pressures using numerous levers
  • Ensured recommendations offset anticipated 3-year COGS impacts and drove both gross and net margins and margin rates
  • Long term PPA strategic insights that enabled a categoric centric engagement with customers
  • 11x ROI from project investment identified in first year

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