Company Profile:
- Turnover: NZD $250m
- Categories: Snackfoods
- Region: APAC/New Zealand
- Market Position: Brands are in the Top 2 in their respective categories
- RWA Solution: 3-year Pack Price Architecture (PPA) Strategy & Financial Projections
Business Situation:
- Client was looking to deliver their core financial objectives, set a new category agenda and grow market share with their core customers
- Build upon existing revenue management initiatives to establish a clear multi year plan and enable price realisation
- Identify the optimal way to grow profits ahead of anticipated continued COGs pressures
- Protecting the core, expand premium and winning with priority customers through credible JBP enhancements
- Achieve organisation’s 3-year revenue and EBIT targets
What We Delivered:
- Delivered a Pack, Price Architecture (PPA) strategy and set of 3-year financial forecasts focused on 2 largest customers
- Identification of long term road map for incremental top and bottom line growth for client, retailer and category which allowed for projected COGs pressures using numerous levers
- Ensured recommendations offset anticipated 3-year COGS impacts and drove both gross and net margins and margin rates
- Long term PPA strategic insights that enabled a categoric centric engagement with customers
- 11x ROI from project investment identified in first year
