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Shoppervisor is a new single source of weekly promotional execution data for the FMCG marketplace. It provides businesses and brands with objective, detailed and benchmarked data, reporting and insights regarding the execution quality of their promotional program.
We believe that better execution drives better business outcomes and that only Shoppervisor provides the needed promotional execution understanding to help companies get the best returns from their promotional investment.
Real time, updated weekly
Fact based, unbiased
10 retailers, 800 manufacturers, 200+ categories
Complete view of pricing, catalogue & display*
Up to 2 years of digitized catalogue and display data available
Save time, ensure continuous data with no gaps
Shoppervisor is a new single source of weekly promotional execution data for the FMCG marketplace. It provides businesses and brands with objective, detailed and benchmarked data, reporting and insights regarding the execution quality of their promotional program.
We believe that better execution drives better business outcomes and that only Shoppervisor provides the needed promotional execution understanding to help companies get the best returns from their promotional investment.
Shoppervisor is born from Fmcg Analytics deep understanding of promotional performance, gained from analysing thousands of promotions across the majority of grocery categories.
*Based on FMCG Analytics of promotions
Weekly detail, images and ‘share of display’ reporting, from the total store to individual KPG for the #1 executional driver of promotional outcomes.
Digitised catalogues for all major & independent retailers, by state, enabling ‘share of catalogue’ measurement and benchmarking from dept to category to KPG.
Be able to track and monitor the extent to which price clashing from competitors and substitutes impacts the performance of your key promotions.
Often the hidden variable and one that significantly impacts promotional volumes. Now, be able to understand and measure the amount of preceding promotional activity which reduces the available shopper demand for your promotions.
Visibility of promotions across the category & marketplace, by retailer.
Understand the pricing, catalogue and display execution for your Brands and Category in an easy to access snapshot, updated weekly
Digitised catalogues for all major & independent retailers, by state & digitised displays for all major promotional displays for Woolworth’s and Coles, collected from a nationally representative sample of stores
Ability to understand retailer promotional support from Departments through to KPG’s, as well as the ability to compare to your catalogue and display support to competitors and history. Offers unique insights into the retailers strategies as observed through actual in market support
Weekly updated database of products price, discounts (%), catalogue visibility and display location are all available. Viewable across multiple historical retail weeks, for all sku’s in a category. Fully exportable
See Retailer specific Weekly Execution Dashboards for Grocery, Aldi & Independents
Understand the quality of execution by promotion, for yourselves and competitors, across the 5 promotional execution conditions that drive 91% of promotional volume variances
Ability to customize reporting and data sets based on the specific needs of your teams and business. Ability to weight execution conditions to the analyzed impact they have on your business, over time
The ability to link your existing scan data to the promotional execution measures within Shoppervisor to be able to correlate the impact of promotional executional quality to your sales outcomes
Twice yearly in client presentation that provides invaluable understanding of the retail promotional landscape and supplier promotional execution
Understand how the Retailers are supporting Depts, Macro Categories & Categories in Catalogue and on Display and what’s changed year on year for valuable insights into the Retailers trading strategies
Detailed analysis of each retailers support for the Category, Suppliers, Brands and KPG’s identifying opportunities for better or greater catalogue and display support
Understand how well executed your promotions have been across the 5 drivers of promotional demand as well as your trends in promotion execution to identify specific opportunities for you to promote more effectively
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