We thrive on tackling complex business challenges, using a unique combination of AI techniques, along with best-in-class human intervention and expertise.

Young asian man working on a laptop in an office.

Client Service Team 

+70 years FMCG marketplace experience

Client Service Team 

Ex Sales Directors, RGM Leads, Category Directors, Retail Buying Managers & Heads of Promotions.

UK and Aus experience with J Sainsbury’s, Tesco, Woolworth’s, Kellogg’s, Arnott’s, Unilever, PepsiCo, Campbell’s, Advantage Group.

Data Science Team

Multiple PhDs & Actuarial experience

Data Science Team

The FMCG Analytics Data Science team is highly qualified and combines a multitude of disciplines and expertise.

Eco System Partners

End-to-end set of RGM & Commercial Solutions

Eco System Partners

FMCG Analytics and ClearGoal partner to help companies select and implement RGM systems and Tools, including TPMs and TPOs.

Arcade are digital product and software creators who have been instrumental in helping FMCG Analytics create our RGM tools.

Client Service Team

+70 years FMCG marketplace experience

Ex Sales Directors, RGM Leads, Category Directors, Retail Buying Managers & Heads of Promotions.

UK and Aus experience with J Sainsbury’s, Tesco, Woolworth’s, Kellogg’s, Arnott’s, Unilever, PepsiCo, Campbell’s, Advantage Group.

Data Science Team

Multiple PhDs & Actuarial experience

The FMCG Analytics Data Science team is highly qualified and combines a multitude of disciplines and expertise.

Eco System Partners

End-to-end set of RGM & Commercial Solutions

FMCG Analytics and ClearGoal partner to help companies select and implement RGM systems and Tools, including TPMs and TPOs.

Arcade are digital product and software creators who have been instrumental in helping FMCG Analytics create our RGM tools.

Leadership Team

Our Leadership Team are FMCG specialists, with experience delivering Business, Category & Customer strategies in Australia and globally. Our industry knowledge is what underpins the FMCG Analytics approach to finding mutually beneficial revenue and margin opportunities for our customers.

Matthew Freebury

Founder, Lead Analyst and Managing Director

Paul Bull

Commercial Director

James Tan

Customer Director

Data Science Team

The FMCG Analytics Data Science team are a crucial asset within our business, translating data into unique and actionable insight as well as completing complex modelling and product developments.

Vincent Chan

Senior Financials Manager

Dr Ishan Mahajan

Senior Data Scientist

Antony Kennett

Senior Data Scientist

Dr John Lopez

Data Scientist

We’re always looking to expand our expertise.

If you have a passion for extracting the truth from data, we want to hear from you.