What are you passionate about?
I’m a Melbourne Demons (the Dees) supporter and passionate about maths and learning about anything and everything that I can. I enjoy travelling, skiing, and food – always looking to try new things.

What do you love about your job?
Positively impacting our clients, as well as my team, through improving processes and teaching others; that ‘Ah-ha!’ moment when a client learns something new; automating work so our team can spend more time tackling interesting and challenging problems.

How does what we do benefit the industry?
We go beyond category surface level, bringing rigour to overlooked processes so clients can make the most of their niche to achieve increased revenue/profit, better category management and more growth opportunities.