Following our recent presentation at the AFGC Sales Summit, it’s been great to be approached by a number of companies who are looking to build their RGM Capability over time and / or better execute pricing and promotions to create more value for their P+L, their customers and the category.
We have a very clear philosophy at FMCG Analytics: revenue management is about growing the mutual profit pool in a strategic and sustainable way by optimising the value of the available demand in each trading period.
This means best meeting the needs of all shoppers each week to maximise the value of their category purchases.
We are always happy to chat to companies about all things RGM and happy to share examples of how categories have unlocked consistent double digit profit growth.
For any company wanting a copy of our presentation or to connect please contact us.
