What are you passionate about?
All Australian Sport, with a particular passion for AFL statistics. I’m also deeply invested in keeping up with the latest Behavioural Psychology and Neuroscience research.
What do you love about your job?
Developing new, creative analytical techniques for deeper understanding of shopper dynamics. I find great value in using bottom-up, data led processes to uncover clear validation or dismissal of socialised hypotheses and sacred cows.
How does what we do benefit the industry?
Our approach applies robust methodologies and analytics to connected, localised datasets, developing clear price, promotion and pack strategies, as well as helping our customers in navigating internal cost pressures and mutual growth ambitions.